The Seeds Of Tolerance's initiatives for unlearning intolerance in the new millennium operate by inspiring and supporting projects that help to promote social change throughout the world. The objective of these projects is to broaden the awareness of others, encourage cooperation, and embrace differences in order to ultimately increase tolerance in the world. The Campaign implements innovative initiatives which target youth in order to connect to our generation of future leaders.

With this in mind, the Seeds Of Tolerance sponsors projects which use arts and culture as a medium for teaching tolerance and human rights. We have learned that the arts prove to be particularly effective teaching tools, especially in the hands of children, because they encourage creative thinking and can transcend the barriers of language and culture. Therefore, the Foundation emphasizes art in its grant making and continues to explore creative new avenues for unlearning intolerance.